The Star Wealth Profile

Not just a pretty face”

Stars are aware of the strength of their personality. They often use it to their advantage without realizing the negative impact it can have on those around them. Stars have the ability to shine. However, they can often get burnt out with extreme demands on their time. Increased success frequently means greater stress, and an inability to capitalize on their stardom in a sustainable way.

The Creators set the stage, and the Stars steal the show. Stars get their most valuable feedback in the limelight, and find their flow while on their feet. As a result, they are able to evolve their attraction on the fly, and it is their personal magnetism that is their greatest value. As innovators, Stars have an inner confidence.

This inner confidence drives them to step up and take the lead. However, others sometimes see this as overconfidence. Reflecting on his outlook, Arnold Schwarzenegger comments, “I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way – I hope it never will.” A Star profile should not be confused with sports stars or rock stars.

Sports stars or rocks stars tend to get to their position largely on talent. There are Star profiles in industries ranging from property and media to hospitality who have ended up far wealthier than the most talented entertainers by following the Star profile strategy. There are also many extremely talented entertainers who have ended up flat broke.

Stars are naturals at creating a unique identity for themselves. It is their personal brand that attracts others. By magnifying their brand, they quickly magnify their attraction. Failed Stars do not realize this and have been attempting to build their wealth by improving their products, their systems or their teams – none of which come as naturally. Stars also get frustrated that others cannot do what they can do, and so make poor managers without the right deputies.

Successful Stars are happy to leverage. This is achieved by leveraging on the products and platform of others in order to perform their magic. They lead from the front with their name shining in lights, while others count the receipts.


Examples of successful Stars

Oprah Winfrey, Arnold Schwarzenegger, Amithabh Bachan, Paul Newman, Anthony Robbins and Martha Stewart.

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